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商品編號： 9-716-454 出版日期： 2016/03/31 作者姓名： Yoffie, David B. 商品類別： Other 商品規格： 19p 再版日期： 2017/10/18 地域： 產業： 個案年度： -
商品敘述：
Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to compete with salesforce.com.
涵蓋領域：
Customer relationship management;Client relationship management software;Web-based technologies;Competitive strategy;Software development and engineering
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